.bar is an environmentally sustainable brand that strives to become the next staple product in everyone's shower routine by replacing the conventional plastic containers that constantly dominate the hygiene industry. Instead of a plastic container that will be discarded after use, the container functions as a shampoo, conditioner, or body wash bar, leading to minimal waste. The transition away from liquid hygiene care may be difficult so .bar still gives consumers the familiar experience of liquid wash. Additionally, the product is made with natural sulfate-free ingredients, and is fragrance-free.
 

We based the brand on the SOAPBOTTLE concept developed by Jonna Brietenhuber and her team in Germany. Our intention is to help develop their idea as if we were part of their team. The current concept of SOAPBOTTLE involves using the exterior container as soap. However, we believe there is potential to expand the concept to include body wash, shampoo, and conditioner, in order to cater to a larger demand. With this expansion, SOAPBOTTLE would require rebranding. We also want to introduce this concept to the Canadian and USA markets, targeting a wider audience.
 

The result is a minimalist identity and packaging that conveys sustainability and minimal waste. Furthermore, the brand name can be customized based on the product to make it more memorable for the audience, enabling them to easily incorporate this potential staple product into their everyday shower routine.