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Allo

Deliverables

Visual identity (concept)

Motion graphic

Tools

Illustrator

Photoshop

InDesign

After Effects

Allo focuses on connecting users through friendly and affordable residential landline services. A bright and playful identity is created to reflect the core aspects of the brand: Affordable, friendly, and connected.

Logo concepts

Chosen concepts refinements

The Allo logo consists of a wordmark and a multipurpose curve. The curve resembles a smile, representing Allo’s cheerful and friendly personality. It also symbolizes connection. The magenta colour further emphasizes the connection, showing Allo’s reliable service that is always there for customers to connect to their loved ones.
 
The geometric sans and the overall simplicity communicates Allo is a straightforward and approachable service.

The bright colours and the contemporary sans serif typeface are used to refresh the dated nature that is associated with landlines.

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